From Tehran to New York

Following its international recognition, 3 Khan was selected for presentation at the Utopia International Exhibition in New York, representing MAD Studio’s approach to design, where architecture, product design, and human interaction intersect.

Presented among a curated group of international designers, the project introduced a modular system that evolves through transformation, participation, and adaptability. Designed to grow with children from ages one to seven, 3 Khan challenges conventional boundaries between object, furniture, play, and space.

For MAD Studio, the exhibition represented more than the presentation of a product. It became an opportunity to share a broader design perspective—one that views architecture not only as the design of buildings, but as the creation of meaningful experiences, interactions, and environments across different scales.
3 Khan became part of an international dialogue on creativity, innovation, and contemporary design.
Opening Ceremony: May 23, 2026
Dates: May 23 – May 29, 2026
Location: The Blanc, 15 E 40th St, 12th Floor, New York, NY 10016, USA



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